Insights

Field notes for entering Canada

Practical, evidence-led notes for European manufacturers and B2B software firms planning their move into Canada and onward into North America.

• How European companies enter the Canadian market: a step-by-step guide

  A practical guide to Canadian market entry for European manufacturers and B2B software firms: validation, regulation, channels, pricing and first customers.

  Read the guide · 7 min

• Choosing a distributor or sales agent in Canada

  How European manufacturers can evaluate, select and structure a Canadian distributor or sales agent relationship — and when to go direct instead.

  Read the guide · 6 min

• CETA: what the EU–Canada trade agreement means for European exporters

  A plain-language overview of CETA for European manufacturers selling into Canada: tariffs, rules of origin, public procurement and practical next steps.

  Read the guide · 5 min